Websites are undoubtedly the most ideal way of making a lasting impression on any potential customer online. It is true that ads, social media channels among others function to capture the initial interest but your website is where the final decision is made on whether to purchase a service/product or not.
Best practices that have to be covered all over the website are mostly the implementation of branded and compelling design. After the basic website structure is complete, there are the most important pages that should be given due attention.
These are pages that:
- Search engines give more weight to compared to other website pages.
- Provide the best opportunity of selling a brand.
- Provide the highest chance of getting a conversion.
- Form very strong impressions with the new users of the website.
- Are highly likely to attract new customers.
The following are the most important website pages:
Home
This is a very important page because it is the first thing that most users come across thus should have a good impression. Engagement with a new user can prematurely end if the home page is not well done. Google also takes into consideration when attempting to understand the function and purpose of a website. It should have a strong design element that grabs the attention of the reader while concisely expressing the purpose of the website.
About
This is the page that users go to when they want to learn more about a brand. This page should sell the brand and also justify why the business is an expert in the industry. The sell here should be approached in a soft way. The About page should indicate why you are unique, things that make you valuable and experienced. Things to mention here are past accomplishments, history and certifications.
Contact
This is the page that users look for when they want to do business with a brand. It should be easily available and prominent or else opportunities to convert might be lost. It is good to focus on a single form of contact but also include other options such as instant chat, email or phone number.
Blog
This is the page that does the work of the Contact page and the About page because it gives additional details and seals the deal with users. It should be frequently updated i.e. 1-2 times in a week with the very best material. All posts should be a sign of the authority in the industry. It should say little about the brand but should focus on achieving conversions.
Conversion-optimized landing page
This is also known as the checkout page and it is where e-commerce clients finalize on purchases. Websites that lack an e-commerce platform should have a landing page that is designed to convert. The design here should be easy to navigate and sleek. The process used here should be familiar and quick.
Conclusion
The 5 website pages listed above are among the most important in a website. Sufficient time and resources should be spent in optimizing them.